Promo App Claro tv+

The Creative Challenge Claro tv+ offers a vast and dynamic catalog of content. Our challenge was to translate this diversity visually, escaping from the statics of traditional digital showcases. We needed a piece that communicated variety. The Technical Solution and Art Direction My performance focused on transforming the classic iconography of "movie covers" into narrative windows. With careful composition and fluid animation, we gave life to each miniature with internal editions that use real excerpts from the productions. The result is a visual ecosystem where the interface is not just a menu, but part of the entertainment experience. The care in the transition and rhythm of the animation ensures that the Claro tv+ brand is perceived as a modern and pulsating platform.

O Desafio Criativo

A Claro tv+ oferece um catálogo vasto e dinâmico. Nosso desafio era traduzir essa diversidade visualmente, fugindo da estática das vitrines digitais tradicionais. Precisávamos comunicar variedade.

A Solução Técnica e Direção de Arte

Transformamos a iconografia clássica das “capas de filmes” em janelas narrativas. Com composição cuidadosa, demos vida a cada miniatura com edições internas usando trechos reais das produções.

The Creative Challenge

Claro TV+ offers a vast and dynamic content catalog. Our challenge was to visually translate this diversity, escaping the static nature of traditional digital showcases. We needed a piece that communicated variety.

The Technical Solution and Art Direction

Involved transforming classic movie cover iconography into narrative windows. With careful composition and fluid animation, we gave life to each miniature with internal editions using real excerpts from the productions.

Credits

Studio: DrPhibes

Client: Claro tv+

Script: Fabrício Altran

Production: Renato Feijão / Denise Rosa

Edit: Pi Malandrino

Art Direction & Animation: Tiago Vargas | tunt.tv

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